

Hey Hey 👋 I'm Jimmy (Gamal Sadek) a Tech-Entrepreneur from Cairo living in Stockholm 🇸🇪. I Narrate the Future with Pixels, Products, and AI Prompts 🤖.
In a Nutshell
My journey began with a simple idea to beat Cairo's notorious traffic helping 1.3M commuters 🚗 and evolved into a 12-year adventure across the tech startup landscape. I'm a serial entrepreneur with a knack for turning challenges into opportunities.
From Bey2ollak's traffic-busting app to CreditFins' revolution in credit card management, every venture has been a stepping stone. As an Endeavor entrepreneur since 2013, I've mentored, advised, and introduced design sprints to over 100 budding innovators.
But here's the plot twist - I've traded the bustling streets of Cairo for the innovative tech scene of Stockholm. Why? Because in my book, learning never stops. Now at KTH, I'm proving it's never too late to reinvent oneself. My story? It's all about continuous innovation & using technology to make lives easier, one pixel at a time. 🚀




2010 - 2014
In the bustling streets of Cairo, where traffic chaos reigned supreme, I co-founded Bey2ollak - a revolutionary crowd-powered traffic info app that would change the way millions navigated their city.
Predating Google Maps in Egypt, we transformed scattered, one-to-one traffic updates into a dynamic, many-to-many network. Our secret sauce? A trust-based system that turned every user into a potential traffic reporter, complete with badges, leaderboards, and special privileges for top contributors. Users could report traffic in various formats - voice 🎙️, text 💬, images 📸, and live GPS 📍 - creating a vibrant, self-moderating community.
This innovative approach catapulted us to over 1.3 million users, caught the eye of Vodafone for a multi-million EGP partnership, and earned us several accolades, including the StartWithGoogle 1st place prize of $200,000.
1.3M
3🎖️
Accolades
Reg. Commuter
birth of an entrepreneur & A trust-based Network
MY Services
What can I do for you?
Brand development
What is the core personality of your brand? What is the story you want to tell about your company’s products or services? Let me help you define a strong brand.
Product rollouts
Bringing a new product to market? I can help your new release land with the impact it deserves. Let’s discuss the best way to roll out your product.
Creative marketing
Want to develop a new campaign that turns heads and helps you stand out? I can help you create unique and exciting marketing concepts that deliver results.
Perception management
Does your brand have a public perception problem? No problem. I can help you take the right steps to convert a stalling brand into the hottest thing in town.
Projects
Check out my previous work
Rather than continuing to tell you what I can do, why not take a look for yourself? I’m proud of all my previous projects, and believe the success I’ve managed to cultivate in the past speaks for itself. Follow the link below to see some of my work.




“Amanda Kerr is a consummate professional who I have had the pleasure working with on a number of projects. When you first meet her, you’ll be impressed by how quickly she engages with your mission and aligns with your aims. Her approach to marketing is nothing short of enlightened, and her novel concepts are a delight to engage with.”
Nicollas Ductorn
Director of Corporate Marketing
Forge Inc.